The more artists and curators and gallery workers and museum staff and writers and teachers blog, the more power the movement will have against the usual art press. No Artforum can cover more than a tiny subset of the global exhibition scene. This have historically given them vast power, a power that is guarded and welcomed by the equally bottlenecked gallery system.

A global system of public writing about local art scenes, multiple reports of high end art events, individual artists, collectors and general public all blogging away, will create an alternative ecosystem to the established art industry. This has obviously been happening for years to some degree, with online galleries, individual sales sites and collective endeavours springing up. But the critical underpinnings of these endeavours has not been there - and it is hard for consumers to find, let alone believe in, these outlets without a thriving media that is intimately related to and interested in these projects.

Now we can see that the combination of blogging and online galleries may give rise to a new ecosystem of art. The Long Tail of art may be about to be exposed.

- Ivan Pope